I've noticed an increasing trend toward using euphemisms in advertising. Sometimes, I can kind of see their point,
such as referring to used cars as "pre-owned". A fairly awkward construction, actually, but "used cars" has such pejorative
associations that they're pretty motivated to avoid using that phrase. I still think they could have done better than "pre-pwned". Yep,
every time I see the term, I read it as "pre-pwned". It's fairly accurate, makes me smile instead of grimace, and robs their
silly euphemism of its advantages. I think everybody should do this.
Worse is the nearly universal trend among realtors of referring to houses as "homes". Sorry, you chiselers, you can't
sell "homes". A home is made by the people living there, and cannot be sold without invoking images of slavery I'm
sure you would prefer to avoid. A house is a building, an object you can buy and sell. So when someone tells me
they're selling "homes", I feel like I'm being lied to, just so they can use a cozier (but inaccurate) term. I'm unwilling to
buy the most expensive thing I'm likely ever to buy from someone that I feel is lying to me.